Greenpeace gebruikt QR codes en smartphones voor registratie
Dated Friday December 23, 2011
Bij de opening van hun schip, de Rainbow Warrior III, maakte Greenpeace gebruik van de laatste mobile technieken. Greenpeace nodigde 90.000 supporters van dit goede doel uit voor de opening. Allen ontvingen een uitnodiging met daarop een QR code. Deze QR codes werden gescant bij aankomst.
“Using QR Codes to track attendees meant that Greenpeace staff could easily use mobile phones to track who attended. Being able to track everyone electronically through the Textlocal reporting system worked perfectly for us, as we were able to follow up with our supporters accordingly to say thank you for coming, or reach out quickly those that couldn’t make it with a separate message," aldus Molly Brooks, digital marketing co-ordinator bij Greenpeace.
De verwachting is dat door de lage kosten en brede toegankelijkheid van deze techniek. De QR code kan zelfs een dubbele werking hebben. Gescant met een standaard app opent de QR code de mobiele pagina van het evement. De QR code scanners op het evenement registreren echter de bezoeker zelf.
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