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Linkbuilding using Pinterest
About Pinterest
Pinterest is a social media network focusing on sharing visual content. Pinterest is a website that allows you to "pin" things online, just as you would pin them on a real life bulletin board, but instead, Pinterest saves all of your pins on your account so that you can access them easily. Plus, you can follow friends on Pinterest and "repin" things that they have already pinned on your Pinterest boards or browse a live feed of items that are being pinned by strangers when you're searching for inspiration.
How to get links from Pinterest to your website
You can create links from Pinterest to your website by "pinning" them to your board. Pinterest is a visual oriented platform, so each pin needs to be accompanied by a visual. If you have a webshop, you could pin products by using their product image. But to stand out, you need to be creative. If you share an funny, stunning or cute image you have an higher chance of having other users pinning the content to their boards. Each user pinning your pin to their board is creating a new link. This means other Pinterest users are link building for you. So remember, when linkbuilding quality is as least as importand as quality.
Contact Pinterest
When using Pinterest to promote your website you are best of using Pinterest for Business. You can create an account for your company here, even if you are a professional working alone. Don't forget to complete your profile, including the link to your website. The URL to your website won't be visible until you have verified your website.
If you use Conversion Analytics, you can track traffic from this souce by add #ct-pinterest to your urls when submitting the url.
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Linkbuilding using social media in general
Most of the social networks will generate useful backlinks. Although links from Twitter and Facebook will give you a short boost on your position in Google, the effect will not last. This does not mean social media is useless for linkbuilding. On the contrary! Most backlinks to popular websites are not generated or requested by the webmasters them selfs, but by enthusiastic visitors. So use social media to activly promote your website. If your website proves to be interesting enough to visitors, the first links on other websites and weblogs should start to appear within a month!
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